You no longer have to worry about feeling grubby going for that drink after work or taking your shoes off in public! Purista is an exciting new treatment designed to keep your fabrics cleaner and fresher for longer, increasing your comfort and giving you a new, fresh confidence in your clothes.

You can't see or feel Purista but you'll know that it's working because your clothes will retain that 'just washed' feeling after a full day at work - no matter how stressful your day has been! Purista is currently available in socks and suit linings, although retailers are trialling shirts and gymwear.

A wide range of Purista treated socks are available at a variety of retailers including, Next, George, Matalan, Dorothy Perkins, Burton, Peacocks, Primark, BHS and many more. Next and Moss Bros have also recently taken Purista treated suit linings in a selected range of men's suits.

Products that are treated with Purista will be easy to recognise, as the Purista logo is clearly visible on all packaging, so make sure you look out for it in store today to ensure your purchases stay fresher for longer.